Press Release

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Revolutionary "Gummy Bear" Implants Provide Natural Feel and Added Potential Safety Benefits
New Innovative Technologies Discussed by Plastic Surgery Experts

CHICAGO, IL, September 25, 2005 - A discussion of new innovative technologies in cosmetic surgery procedures - including the "cohesive implants" breast augmentation - will be led by William P. Adams, Jr., M.D. at the American Society of Plastic Surgery conference this weekend. Last year, over 3,000 were in attendance at this prestigious gathering of the world's leading experts on plastic surgery.

Form stable cohesive gel implants (cited as the "new" silicone implants) are such a hot topic in the breast augmentation world today because of their promising ability to provide optimal shape, deter leakage and minimize complications.

One of the most compelling benefits of the new cohesive implants is their unique ability to shape the breast. "These new form stable cohesive gel implants provide patients with a very natural look and feel, as well as added potential safety benefits," says Adams. These implants feel a lot like natural breast tissue and provide a way for women to enhance their breast size or shape, or to replace a breast that has been removed due to cancer or other disease.

In fact, gel implants are known as "gummy bear implants" because they are made with a more viscous gel than previous silicone models. "Several major advances in breast augmentation have benefited patients in the past 5 years, and these devices represent the most significant device related advance in breast implants for over 20 years. These cohesive gel implants have had great success in Europe and South America over the past 10-12 years; however, in the US are only available through FDA clinical trials. The early results of these trials have been quite favorable. The new implants hopefully will become more widely available in the US in 2006 likely after the approval of the older generation silicone gel implants," Adams explained.

Dr. William P. Adams Jr. is regarded as a national expert in breast augmentation and breast/body contouring procedures and is renowned for his expertise in breast implant surgery. Dr. Adams has a private plastic surgery practice based in Dallas, TX and is also an associate clinical professor in the Department of Plastic Surgery at UT Southwestern Medical Center. He is invited all over the world to speak to surgeons, industry and patients about breast augmentation and breast surgery technologies and issues.

For more information on cohesive gel implants or on Dr. William Adams, please visit the Cosmetic Surgery website to learn more.

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