Competitive Analysis

For your medical practice to succeed on the Internet you need to know as much about your competition as you know about your own practice. Don't make the mistake of waiting until your current competitors or colleagues implement their Internet marketing campaign to see how to compete with them. Wise Medical Group's team of skilled Internet consultants can evaluate your competitors and colleagues and help you to dominate on the Internet.

Analyze a Website!
Follow the simple directions below to analyze your website or a competitor website:

Home Page:
Does it load quickly? Are you conveying the right image? Does your website synergize with the other marketing you are doing? Is it bogged down by "fancy" imagery that will load slowly on dial up connections?

Navigation:
Is the navigation consistent throughout your site? Is the navigation user friendly or confusing (non definitive links, untitled graphic links)?

Site Organization:
Is your site easy to follow? Are Users being simply directed to requested information?

Readability:
Is the font the right size? Is it easy to read? Is it organized traditionally?

Content:
Is your site providing relevant content? Is your website revealing enough about your product? Is the content allowing people to jump to the next similar product that may offer more of what they are looking for?

Contact:
Is it easy to contact you through your site? Is an email or phone call one click or less away?